Our Team

Pinot Car began their journey to wine tourism in 2010. Ethan Headley is the founding partner and successfully invited two high school friends, Nick Johnson and Justin Roberts, to quit their day jobs and join the Pinot Car team. Today, each member manages Pinot Car to provide personalized and industry leading service to travelers from all over the world. Nick States it best as to why Pinot Car does what they do: “Each of us fell in love with taking people on a journey through Oregon’s wine country. We get to live in and experience one of the world’s premier wine regions. People come from all over the world to spend their vacations here and make memories with loved ones. Being a part of our guest’s journey is an honor and humbling experience.”

Ethan Headley

Ethan grew in the Willamette Valley and went to school at George Fox University. He has a background in business and along with many others, has a love for the Oregon Wine Country. Focusing his customer service and business experience on Pinot Car has made us able to thrive in this beautiful area.

“Wine Country Car Service is dedicated to providing an unmatched experience when traveling to Oregon’s wine country.

— Ethan Headley, Owner


I was born and raised in Newberg, Oregon. The place, I like to call “the heart of the Willamette Valley wine country.” I attended Linfield College nearby and had remained local within the area through my professional career. Transitioning into the Wine tourism industry was a decision that made sense to me. Over the years, I have grown a fondness for learning the details of the winemaking process and an appreciation for those that make up this beautiful industry. In addition to being a managing partner, I also have fun driving tours and meeting new people who share the passion of drinking great wine and taking in the fantastic views that Oregon has to offer.


“Nick is who will answer when you contact Pinot Car, via phone or email.
He grew up on a small Hazelnut Farm in the heart of Wine country surrounded by young Pinot vines. He watched as the area and the vines grew up alongside him. Nick is proud to be a part of his hometown’s prestigious industry. He continues to live in the area with his Wife and 2 Children.

A Note From Nick: I have made it my personal responsibility to go out wine tasting as much as I can. Flights and vintages change often. New wineries are always opening. It’s important to stay up on who is offering what, and most importantly who is pouring the best in Oregon wine. It’s a terrible job I know, but someone has to do it.”

More About Our Team

Each one of us grew up in the area, drove for the company before becoming an owner, and fell in love with what we were doing. We are lucky on all fronts. We get to live in one of the WORLD’S premier wine regions. We GET to make our living in Oregon’s Willamette Valley and get to drive people around, who are on vacation with Family, Friends, loved ones who wanted to come here above any other place. To taste the wine and take in the beauty. They could have chosen to go anywhere, and they chose Oregon. That means they have chosen us to be a part of that. A portion of the memory. We take that to heart. It’s an infectious feeling sharing our passion with others. Ethan and I quit our day jobs to dive head first into this venture. Justin Soon followed. Now the three of us are Pinot Car. Pinot Car to us means freedom, joy, and fulfillment. The freedom to work for ourselves, in an industry for which we have great passion. Our job is to be ambassadors to the Willamette Valley.